Vietnam Credit Card Market Report 2025 - Accelerating The Cashless Future: From Cash To Tap

FiinGroup proudly presents our latest industry report: Vietnam Credit Card Market Report 2025. 

This publication provides a comprehensive review of Vietnam’s evolving credit card market, highlighting key developments in 2024 and early 2025 and offering forward-looking insights into the structural trends shaping its outlook. The transition toward a cashless economy is accelerating, with consumers embracing digital-first financial habits and banks leading the charge in expanding credit card penetration. Supported by rapid infrastructure growth, regulatory initiatives, and shifting consumer behavior, credit cards are emerging as a cornerstone of Vietnam’s digital finance ecosystem. 

Key highlights from the report include: 

• Credit card adoption accelerating: Debit cards remain dominant in volume, but credit cards are increasingly favored for lifestyle and digital transactions, particularly among urban and tech-savvy consumers. 
• Banks solidify leadership: Commercial banks have overtaken finance companies as market leaders, embedding credit cards into digital ecosystems and focusing on long-term customer value, while finance companies are shifting attention toward portfolio risk management. 
• Infrastructure enabling growth: Expansion of QR code acceptance and mobile POS devices, already surpassing government targets, has enhanced payment accessibility for both consumers and merchants. 
• Network dynamics reshaping competition: NAPAS leads domestic transactions with low fees and strong local integration, while VISA and Mastercard continue to dominate in cross-border and online segments. 
• Structural drivers underpin momentum: Government initiatives, fintech innovation, e-commerce growth and rising financial literacy are fueling sustainable long-term growth in Vietnam’s credit card market. 

For a detailed overview of the report's contents, we would like to provide you with the DEMO REPORT.   

Table of contents can be found HERE.

You can also check out other reports covering key sectors of Vietnam including Banking, Consumer Finance, Cold Chain, Cement and others on our website: http://fiinresearch.vn  

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Explore FiinGroup’s Market Research and Consulting:  

• Industry Reports: Comprehensive analysis of Vietnam’s key industries.  
• Custom Research: Tailored studies addressing specific needs across diverse market segments.  
• Market Entry Advisory: Strategic insights and recommendations to support market entry decisions.  
• Commercial Due Diligence: Independent evaluation of market dynamics, competition, and growth potential to support M&A.  

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