Insights from VFA 2026 #2: Aligning fund investment with long-term financial planning

Mrs. Ngo Thuy Linh. Chairwoman, SmartInvest Securities (AAS)

In Vietnam, many investors still view equities as a short-term outlet for idle cash, and when selecting funds, they often rely solely on performance.

Speaking at a panel discussion at VFA 2026, Mrs. Ngo Thuy Linh, Chairwoman of SmartInvest Securities (AAS), stated that the advisory services of securities companies should start from the client's financial goals, investment horizon and risk tolerance before selecting suitable fund products.

• From "choosing a fund" to "choosing a fund for a goal": Investors need to understand clearly what role a fund plays in their overall portfolio and how long they should hold it. A clear roadmap gives them the patience to stay invested and build long-term wealth through funds.
• To bring this approach to mass-market investors, AAS is developing a robo-advisor system that recommends fund certificates aligned with each goal and estimates the time needed to achieve it. According to Ms. Linh, the aim is for clients to hold fund certificates for the long term, rather than trading based on short-term performance as is common today.

Goal-based advisory at scale requires a robust infrastructure, from transparent product data and analytical tools to seamless connectivity between fund management companies, distributors and investors. FiinGroup supports the market through data infrastructure and technology solutions, helping make the digitalization of fund distribution and advisory more efficient and reliable.

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