Following a lengthy period of adjustment, the market anticipates a recovery as economic conditions improve and FinCos evolve to thrive in a changing business landscape and evolving consumer demands.
Staying competitive necessitates a deep understanding of how competitors’ strategies, customer experience and preference and aligning these attributes with product offerings effectively.
To understand how major FinCos markets its products to customers, FiinGroup conducted confidential research, leveraging a multi-pronged approach, including cold-calling sales representatives, visiting stores, engaging in mystery shopping, and holding discussions with FinCos representatives and actual borrowers. Our exploration spans crucial dimensions such as product offering and features, appraisal processes, customer attributes, acquisition strategies, risk appetite, target demographics, interest rate positioning, at the company level and within each product segment.
FiinGroup also conducted in-depth interviews with actual borrowers of major FinCos in Hanoi and HCMC to gain deeper insights into the voice of customers.
This report answers the following questions:
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Table of contents and summary of key findings can be found HERE.
About FiinGroup
FiinGroup is Vietnam’s leading provider of financial data analytics platforms, business information, market research and consulting, credit ratings, and other data-driven analytics services via Platform as a Service (PaaS), annual package, and on-call services.
FiinGroup has successfully supported various local and foreign investors conduct market assessments, commercial due diligence, merger filing support and deal/market entry advisory works to penetrate/ expand in Consumer Finance Sector and many key sectors in Vietnam including financial services, fintech, infrastructure and utilities, environmental sectors, logistics, construction and building material, etc.
For more information about FiinGroup’s support and other investor services and how we can support, please call +84 (24) 3562 6962 or email to research.support@fiingroup.vn.
Date: 29/08/2024
Date: 29/08/2024
Date: 26/08/2024