Vietnam’s fashion market is undergoing significant transformation. With rising affluence, awareness, and a young population, the demand for fashion is shifting rapidly. Our latest report, Vietnam Retail Fashion: ‘Loving Global, Buying Local’, dives deep into this exciting industry and uncovers essential insights that businesses need to succeed in the growing market.
Key Highlights from the Report:
• Rising Fashion Market: The fashion market in Vietnam is expected to reach $3.5 billion by 2025, growing at a rate of 9-10% annually. This is fueled by increasing disposable incomes, a young and aspirational population, and a surge in interest for both global and high-end domestic fashion.
• Global vs. Local Brands: International fashion brands such as Zara, H&M, and Uniqlo dominate revenue per store. However, local brands are leading in terms of store expansion, showing the growing appetite for domestically designed fashion.
• Retailer Strategies for Success: Retailers are encouraged to expand their target segments beyond major urban centers, optimize store formats for efficiency, and embrace digital transformation through e-commerce and online marketplaces.
For the full sector preview, kindly access HERE.
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