Vietnam Consumer Finance Report 2025

FiinGroup is pleased to announce the official release of the Vietnam Consumer Finance Report 2025, offering a comprehensive analysis of market trends, challenges, and strategic developments shaping the industry  

Vietnam’s consumer finance market is entering a new phase of recovery and transformation. After a period of economic slowdown and heightened credit risks, 2024 has marked a turning point, as both banks and finance companies (FinCos) have regained growth momentum. This rebound is driven by internal restructuring, digital innovation, and a resurgence in credit demand, fueled by rising domestic consumption and a new generation of young, tech-savvy consumers.  

At the same time, the market continues to face both domestic and global challenges. On the external front, renewed U.S. tariffs and escalating trade tensions under the “Trump-era 2.0” protectionist agenda could pressure Vietnam’s export-driven economy particularly labour-intensive sectors like textiles and garments, aquatic products, leather and footwear, and electronics. These disruptions are expected to affect household income, employment, and ultimately, debt repayment capacity of borrowers and funding from corporates customers to banks and FinCos.  

This report by FiinGroup provides a comprehensive overview of the consumer finance landscape in Vietnam, including growth trends, risk factors, competitive dynamics, and strategic moves by leading market players. It aims to equip stakeholders with data-driven insights to navigate the changing landscape and identify opportunities in the next growth cycle. 

This report addresses the following questions: 

• How did the consumer finance sector perform regarding credit growth in 2024, and what is the outlook for 2025? 

• What is the market size of Vietnam's consumer finance sector, specifically among mainstream credit providers (i.e., credit institutions) and consumer finance companies (FinCos)? 

• How has the competitive landscape evolved over the past five years, and what can be expected moving forward? 

• How has the product mix of FinCos changed in the post-pandemic period, and what trends are anticipated? 

• What are current consumer sentiments and perceptions regarding consumer finance and FinCos? 

• How have the financial and operational performances of major FinCos changed over the past year, and what insights can be drawn from the market? 

• What emerging challenges and opportunities exist for incumbents and foreign investors? 

• What are the latest key market and development trends to monitor? 

• What are the recent regulatory developments and their implications? 

For a detailed overview of the report's contents, we would like to provide you with the DEMO REPORT.  

Table of contents can be found HERE.  

You can also check out other reports covering key sectors of Vietnam including Banking, Financial Services, Securities, Packaging, and Household Appliances etc. on our website: http://fiinresearch.vn 

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About FiinGroup     

FiinGroup is Vietnam’s leading provider of financial data analytics platforms, business information, market research and consulting, credit ratings, and other data-driven analytics services via Platform as a Service (PaaS), annual package, and on-call services.     

FiinGroup has successfully supported various local and foreign investors conduct market assessments, commercial due diligence, merger filing support and deal/market entry advisory works to penetrate/ expand in Consumer Finance Sector and many key sectors in Vietnam including financial services, fintech, infrastructure and utilities, environmental sectors, logistics, construction and building material, etc.     

For more information about FiinGroup’s support and other investor services and how we can support, please call +84 (24) 3562 6962 or email to research.support@fiingroup.vn.