Vietnam's water purifier market, a sub-segment of small home appliances, witnessed impressive growth during 2019-23, with a CAGR of 7%. This expansion is primarily driven by increasing health consciousness among consumers and a shortage of clean drinking water.
The market is predominantly led by local manufacturers, with Sunhouse, KAROFI, and Kangaroo as the major players. KAROFI remains the leading water purifier supplier in Vietnam, with its success attributed to continuous product innovation and the expansion of its sales network.
Key trends shaping the market include advancements in filtration technology, addressing contaminants like heavy metals, bacteria, and viruses), the demand for eco-friendly solutions with features such as water wastage reduction and energy efficiency and the rise of smart water purifiers and point-of-use systems.
The demand for water purifiers is driven by rising public health awareness, higher disposable incomes, and rapid urbanization, which strains water infrastructure. As concerns over waterborne diseases grow, consumers seek reliable solutions for safe drinking water.
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Date: 02/10/2024
Date: 06/09/2024
Date: 29/08/2024